Brand recognition is usually a good thing. Unless you’re Blackwater Worldwide, that is. The military contractor who’s name has become synonymous with some of the ugliest chapters in the war in Iraq has decided that it would be best to change its name. Henceforth, they shall be known as Xe (pronounced “zee”).
So from now on, Xe will be the contractor that is banned from operating in Iraq. The State Department will be looking for a replacement for Xe, and the contractors facing 14 counts in manslaughter will now be Xe guards. Oh, and Xe is under review in Afghanistan.
The company says its attempt to rebrand reflects that it is moving away from “providing private security.” Cleansing itself of its sordid history is likely to take considerably more than an enigmatic new name.
Last 5 posts by Jason Ditz
- Report: Khashoggi's Remains Disposed of in Saudi Consul General's Garden - October 23rd, 2018
- Two Koreas, UN Command Agree to Withdraw All Arms From Truce Village - October 22nd, 2018
- NATO Sends 50,000 Troops to Largest Exercise Since Cold War - October 22nd, 2018
- Bolton Visits Moscow, Denies Plans to Blackmail Russia Over Nuclear Treaty - October 22nd, 2018
- CIA Has Heard Audio Recording of Khashoggi's Death - October 22nd, 2018