The Israeli Foreign Ministry is planning to spend up to $4.1 million for a propaganda campaign that will target American evangelical Christians, a project that’s being sold as the “largest Christian Church Geofencing Campaign in US history.”
The Jewish Telegraphic Agency reported on a federal filing under the Foreign Agents Registration Act that shows the Israeli ministry has hired a newly formed US-based firm, Show Faith by Works LLC, which will target churchgoers with digital ads that are explicitly “pro-Israel and anti-Palestinian.”
The campaign will also involve creating a mobile “October 7 experience” that will visit Christian colleges, churches, and events. The document says the experience will involve a custom-built trailer designed by “Hollywood experts,” virtual reality headsets, set pieces, and full-length TVs for an “interactive experience.”
The filing lists hundreds of churches in California, Texas, Colorado, and Arizona that will be targeted by the information campaign. According to an invoice, Show Faith by Works expects to receive $3.25 million from the Israeli Foreign Ministry over a five-month period and includes a potential additional $835,000 for equipment and expansion of the campaign.
The document, which was filed on September 27, says one of the activities of the campaign will be to “combat low American Evangelical Christian approval of the Nation of Israel.”
One of the goals of the campaign is to use “a combination of personal and professional outreach to the Christian Community, combined with digital targeting and social media outreach to increase positive associations with the Nation of Israel while linking the Palestinian population with extremist factions.”
The propaganda campaign targeting American Christians is part of Israel’s PR blitz in response to its significant loss of support among Americans due to its genocidal war against the Palestinians in the Gaza Strip. Another recent FARA filing revealed that Israel is paying influencers around $7,000 per pro-Israel post on social media.
